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EVENTS

06.12.2023

SDGs Logo Designer Jakob Trollbäck Visits the JCS Office


On Monday, May 29, JCS invited Sustainable Development Goals (SDGs) logo designer Jakob Trollbäck, along with Satoko and Peo Ekberg of One Planet Café Ltd., to our head office to deliver in-person lectures to our staff. The occasion was made possible because JCS is a special supporter of a talk event by these speakers that occurred that night at the Tokyo Garden Terrace Kioi Conference.

The JCS staff welcomed Jakob, Satoko, and Peo when they arrieved. In their presentations, they introduced Target Finder®, a future search tool containing 169 targets of the 17 SDGs. The speakers also revealed anecdotes behind the development of the SDG logo and elaborated on the latest trend of Inner Development Goals. The Target Finder® tool has been translated into Japanese as a joint effort by Jakob and One Planet Café Ltd. It enables the user to deepen their understanding of what specific actions to start taking in the SDGs context. The eye-catching tool is engagingly designed with a Japanese fan-type structure and bright colors. At JCS, we will use the Target Finder® for dynamic brainstorming in our sustainability initiatives going forward.

After the lectures, JCS Creative Director Ichiro Kitamura introduced the concept of “You and Me,” which was created by JCS and won the “SDGs Promoting Movie Grand Prize” of the 3rd SDGs Creative Award. The event was truly a moment when creators came together through SDG, transcending national and cultural borders.

At JCS, we have our young Gen Z talents lead the way in SDG awareness raising and promotion in the office. As such, we focus on developing young talents and have our young colleagues drive company-wide educational campaigns and business activities related to SDG. We will build on what we learned from the lectures by SDG logo designer Jakob Trollbäck and One Planet Café Ltd. in our continued efforts to achieve a sustainable world.

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